Storytelling gives life to your marketing efforts and is the basis of creating a trusted brand that can grow, develop and continue firmly into the future.
There is currently what is known as “short-term” campaign culture within the marketing industry- this simply means that marketers are posting quick, easy, reactive content which can seem like a fast fix to expanding a consumer base, but once the short-term effect has finished what happens next?
Typically with a short-term approach marketers are able to create a buzz around a product launch or event seeing high volumes of interaction and engagement from their consumers, however once this has petered out consumers will look to the next thing to turn their attention towards leaving your brand as more of a fleeting thought than something they want to be part of.
This is where storytelling comes in and for anyone stepping into the world of marketing it is certainly worth considering how you can apply a story to your brand.
Here are my thoughts on storytelling:
What is it you offer and how will it help your consumers, not just now but in the future. Why do they need you in their lives?
Make your story something worth sharing by giving a personality to your brand and offering people the opportunity to become part of what makes your brand special.
People love people (now I have mentioned this in one or two of my previous blogs already) but that is because it is such a key element to remember. Let your consumers tell part of the story by sharing customer experience through case studies or testimonials with a personal touch.
Creating your brand story breathes life and personality into your brand helping connect, captivate and retain your readers. Without a story behind the brand how can we expect consumers to engage in a way that ensures their long-term loyalty.
To find out how to start your brand story, get in touch with our creative team today. For more information about our digital marketing services please call 07966 039740 or email firstname.lastname@example.org