Marketing your new website is just as important as the process of having a website built. Both take time, effort and resource all of which most business owners have in short supply, especially if you are just starting out on a new venture or considering re-branding. Whilst it is important to have a professional, mobile friendly website up and running, it is equally important to realise that in order for people to actually see your website, you need to be visible online. Marketing your website using a campaign that is tailored to your industry will help you to reach your intended audience and boost your web presence.
This is where digital marketing and Search Engine Optimisation (SEO) come in to play. Simply being present in the vast world of the Internet is not enough, you need to be instantly accessible to those searching the web for the product or service you are offering. Marketing and SEO should work hand in hand to push your brand to the forefront of the users’ mind, encouraging engagement and directing traffic to relevant pages in your website.
Here are my basic marketing tips to apply to your new website:
- Write a realistic marketing strategy– work at least 6 months in advance and think about content that is relevant to your intended audience. There are plenty of free online guides to help you get started but simply defining your USPs (Unique Selling Points), who you want to target and how you will measure success is a good place to start. From here you can decide which marketing tools are appropriate for your campaign and how they work to achieve results.
- Social Media– Which social media platforms will help your business? There is no point signing up to everything if they don’t directly target your audience. Be realistic with how many social media platforms you can manage in-house effectively. Social media management systems such as Hootsuite and Tweet Deck can help you to save time on writing individual posts for each platform as they allow you to schedule across the board.
- Email Marketing– Is a great way to engage with your customers through creative, targeted email campaigns. Anything from a simplistic approach to a more designed template showcasing your products, services and industry knowledge can help grow your business online. Not every business will benefit from email marketing so do your research to find out if it is right for you.
- SEO (Search Engine Optimisation)- Improve your position on Google by applying the right keywords, meta title and descriptions along with regular, fresh and engaging content. Link building will also help search traffic to find your website.
- Content Writing– Mix up your post content. Provide your audience with a healthy balance of information, tips and advice versus a personal approach where people can connect with the person/team behind the business and understand who you are and not just what you do. Show your audience that you are not only professional and knowledgeable but also human.
- Shorten Links– No-one likes to see long-winded links for posts anymore, so try using Owly or Bitly to shorten your links, making the appearance of a link more seamless and allowing you to use more character space to write relevant content.
Getting to grips with marketing your new website can be daunting, but creating even a basic marketing strategy is a great place to start. Time, resource and understanding are the key to any marketing campaign and ongoing measuring of results will show you if you are getting a good return on your investment.
If you want to find out more about digital marketing and how it can work for you business then get in touch for a free website and marketing review.