How video marketing can help build your brand
Implementing a successful brand building exercise is a number one priority for any business and to truly understand the way consumers interact with content is the key to achieving brand engagement.
This recent article in Digital Marketing Magazine highlights three key content trends to help build your brand.
One area to focus on in particular is the power of video marketing. Video marketing is a tried and tested form of content marketing which immediately captures or loses your audience in the space of a few seconds. The visual impact that a well thought out video can have is worth the investment. It has been proven to help connect, engage and convert leads into sales by giving your business a voice and increasing your brand equity.
Video marketing can be used on your website for example: client testimonials, a series of interviews of staff members, promotion of your product/s or services, interactive blogs as well as tips and advice. This content can then translate onto social media platforms that link back to your site further promoting your brand
As quoted in the article Mark Zuckerberg himself has said: “I think video is a megatrend, almost as big as mobile.”
An important point to note is that whilst for SME’s it can be tempting to create your own video content to save money, it is generally recommended to put your video marketing in the hands of a professional to ensure you get a quality product that can boost your brand.
If you understand the concept behind how video marketing can work for your business you can easily take steps to implement a campaign with the guidance and creative input that a videographer can offer, taking away the stress of having to co-ordinate the project alone.
Video can help you realise opportunities that your business may not otherwise have been exposed to, it works hand in hand with online marketing channels to drive traffic to your website and shout about your brand. As part of a digital marketing package it has the power to put you head and shoulders above your competitors in a world where everyone is online.