This weeks guest video blogger is Clare Jones from Bright Light Film. Enjoy watching and please feel free to get in touch for more information about how to market your business.
Where should you start with marketing your video?
We specialise in creating digital marketing videos to help business capture more leads and get better conversion rates.
The kind of video which I have seen gets the best results in terms lead generation and lead conversion is the video testimonial. Let me explain 3 reasons why that seems to be the case.
Firstly it’s about third party endorsement. You can say that your company is brilliant, but when one of your happy clients say it, it become much more powerful. The video testimonial is a very under used resource from my experience. Every website these days should have them.
Secondly they are a very cost effective form of marketing. Most companies should have a whole rack of happy clients that are very willing to speak highly of you, they are just waiting to be asked. Getting them filmed can be an easy process when you delegate it out. Then that video asset can be used again and again in a variety of different ways. It starts on your website, then goes to all your social media channels. It can be used in blog posts and email marketing campaigns. The videos can even be re-purposed to fit a particular marketing campaign. Basically you get to use them again and again making them a very good marketing spend. You get a good bang for your buck.
Thirdly – these videos help build trust. When you see a real customer talking positively about another business and their experience, it builds confidence. This is why websites with videos have a greater number of purchases made with higher value transactions.
Website traffic finds it easy to watch a video. Our consumption for video has increased enormously. It had become increasingly important to have video as part of your marketing revenues. So if you are looking to start with video, the testimonial video is a very good place.
I hope you have found that useful. Please email if you have questions.