What are Influencers in Marketing?

Influencers in Marketing

Influencers are trusted people who can provide expert opinion and advice on topics that are relevant and engaging to their audience.

Influencers have the power to promote products or services and direct audience attention to where they need it to be on a scale that other marketing efforts cannot reach.

When we think about influencers, we think about the voices, faces and brands that we trust. Time, money and attention is given to trusted people and within a digital environment it is important that consumers feel they are connecting to trusted sources to get the information, product or advice that they need.

Influencers are prominent within a range of industries and are an effective way to engage and connect people.

Examples of influencers:

  • Academics
  • Bloggers
  • Vloggers
  • Policy Makers
  • Employees
  • Peers
  • Social Media Marketers (using all social channels)

How to connect with influencers

Jeff Bullas a popular content marketing influencer and strategist has written a great article on 11 ways to engage influencers before asking for something. This is worth a read if you are considering influencer marketing for your brand or business.

Influencer marketing isn’t for everyone, but it certainly should be a consideration in any marketing strategy to at least formulate an informed view on whether or not it can help to push your brand forward.

If you would like to find out more about this subject or to learn about other forms of online marketing for business then get in touch for a FREE website and marketing review worth £200 just quote the word “Influencer” when you enquire.

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